The venues of the ongoing screening for this year’s Gulder Ultimate Search has been taken over by a multitude of youths eager to win the mouth watering prizes offered by Gulder lager this year. It is a battle of the fittest as everyone tries to prove his or herself to ensure that they are selected for the final selection in Lagos . Over 25,000 applied for the competition this year and regional screenings are taking place in Abuja , Benin , Owerri, Enugu and Lagos . In Enugu , for instance, some youths who were not short listed for not meeting qualification criteria for screening still went to the Presidential Hotel venue and pleaded with organisers to give them a chance to prove themselves. A particular one was heard telling another that he was sure that he was determined to go the whole hug to find the Lost Chronicle to uplift himself and family from poverty for ever.

Entry for the competition closed on Saturday June 21, 2008. According to Miss Adedoyin Okunrinboye, Gulder Brand Manager, the GUS website was under serious pressure recording about 80 entries every 5 minutes. She said this year’s competition which is slated to hold at Awgu Hills in Enugu State is going to be a very exciting one given the huge interest shown by potential participants.

D aily highlights of the search this year will be telecast from July 19 th – August 9 th , 2008 on National and Cable TV stations. This year, the Ultimate Man or Woman who finds the “Lost Chronicle”, a treasure that will banish the tyrant war lord and protect the future, would exchange it for a whooping cash prize of N7million (seven million Naira)two million higher than what was given to the winner in 2007, a wardrobe allowance of N500,000 and a Brand NewSUV.

  Other prizes include N2.5m and N1.5m for the first and second runner up respectively. The 4th placed contestant would go home with N750, 000 while the 5th placed contestant would end his or search with N700, 000.The 6 th ,7 th ,8 th ,9 th and 10 th win N650,000, 600,000, 550,000, 500,000 and 450,000 respectively.

  Just like last year, the “Last Woman Standing” would win an additional N1, 000,000 as Nigerian TV viewers and the International audience gets set be treated to the best 21 days of entertainment with an original Nigerian Adventure programme with International standards.

  The contestants are expected to go through an exciting and rewarding search in the very challenging terrain of Awgu Hills. “As a result of the challenging nature of the search location; Safety, Health and Security will be of the highest standards possible. The following facilities will be put in place throughout the duration of the search: A fully equipped and well-trained medical team; a world-class security team; a comprehensive insurance cover, with one of the country’s most reputable insurance companies for the Searchers Crew and equipment; Modern communication gadgets to ensure minute-by-minute monitoring of all involved”. Adedoyin said.  

Gulder, the brand that represents Self confidence, Drive, Strength, Youth, Ambition and Success, is once again poised to offer its numerous consumers and admirers Solid Beer Enjoyment in every bottle consumed and also deliver Solid TV entertainment characteristic of the Ultimate standards.

It is a mark of enterprise, hard work and readiness to go the extra mile to achieve results. It is also a brand that promotes the development of the mental and physical ability of the individual as well as excellence in arts and creativity, as evidenced in the quality standards of the Ultimate Search.